Athletic departments across the country are consistently and urgently searching for new and exciting ways to connect and build relationships with their fan base.
So when I cam across this video from the Mississippi State basketball programs, it made sense to pass it along for others to learn from. Perhaps it sparks a new idea you can use this upcoming season.
The idea from Mississippi State starts with a message from women's basketball coach Vic Shaefer and revolves around some stolen game film. The rest of the plot involves a pop up escape room - an event that is becoming increasingly more popular the past few years. The link provided in the tweet takes you to a sign up of two escape rooms with 30 total slots.
Pretty cool idea and social media execution used by the Bulldogs. Check out the quick clip below.
THIS JUST IN: has a mission and needs your help!
“Pop-Up Escape Room” this Thursday and Friday on campus. Can you solve the mystery of who stole the game film?
📝: https://t.co/pepEtzIdhppic.twitter.com/LR5bHwmvOq
— MSU W. Basketball (@HailStateWBK) January 30, 2018
Hit that link to find out more about Mississippi State's escape room.