The bright minds at ESPN Radio and the NCAA thought they had a nice idea on their hands. With NCAA president Mark Emmert scheduled to appear on nationally syndicated morning show "Mike and Mike", the powers that be thought it would be a good idea to open up the forum to Twitter questions for Emmert.
It wasn't a good idea.
Like it or not, the general public is becoming more and more fed up with the perceived plight of the student-athlete, and especially so with the guy paid seven figures a year to head the NCAA.
That wasn't all.
I didn't hear the segment, I only got to follow along through the greatness of Twitter. But from what I saw, Emmert didn't exactly do his cause any favors.