Video: Working out for a good cause (colby college)

Most everyone wants to do something for charity, but hardly anyone wants to go out of their way to do it. It's that old Jim Gaffigan joke:

"You want to help feed the homeless?"

"Sure."

"Great. Be here Saturday at 6 a.m."

"Oh, well f*** the homeless."

If people are asked to go out of their way for charity, they want something in return. Remember the Ice Bucket Challenge of a few summers ago. That went viral because, yes, people wanted to help fight ALS, but mainly because partaking in the Ice Bucket Challenge became a status symbol in the social media era, the charity version of a retweet from someone with more followers than you.

Colby College's Push-Up Challenge was the first variety, doing what they would already be doing -- in this case, a simple exercise to prepare their chests, arms and shoulders for the upcoming season -- and turned it into a good cause. The Mules gathered pledges and donations, then got to pushing. And in the end they raised more than $3,000 for Barbara Bush Children's Hospital in Kennebunk, Maine.

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