While there is certainly an undeniable excitement about receiving an official offer in the mail from any college football program, most of them are pretty generic.
To absolutely no one's surprise, Colorado's is anything but generic.
A look at what Deion and his staff send out to their most prized recruits hit social media recently, and it's anything but cookie cutter.
Before even opening it, the shine and shimmer catches your eye, and a closer look reveals a pattern very similar to Louis Vuitton - a clear intentional nod to Prime's comments at his very first team meeting about the luggage he was bringing along.
Upon opening it up, you see another classic Prime quote, some accomplishments by Colorado as a program on the left and then Deion's career accomplishments on the right with a giant throwback Buff in between them.
Much like Prime himself, there are going to be folks out there that love this, and those that it makes their skin crawl.
None of that really matters though, because it's about what Prime's target audience - recruits - think, and I have a hard time seeing any of them not digging these.