You don't have to be in coaching for long to come to the realization that there are few original ideas or schemes, and nearly everything is stolen.
"Stolen" not in the traditional sense where something is selfishly taken and never seen again, but rather in the sense that an idea was admired, taken, and installed and repped - maybe even repackaged - before being used successfully in a game.
That, my friends is among the ultimate tip of the caps in our profession.
There's a reason, after all, social media accounts clip plays and share them in hopes of becoming the next Coach Dan Casey, a coach himself universally renowned for finding the best schemes and innovators out there at all levels, which he then shares for the masses.
While talking about building the best offensive scheme in today's college football landscape during his presser yesterday, Arizona State's Kenny Dillingham - who quickly built a reputation as one of the top offensive minds in college football with offensive coordinator stops at Memphis, Auburn, Florida State, and Oregon before landing his first head coaching opportunity in Tempe - talked about how stealing plays is just part of the equation for really good offensive coordinators.
"The best guys steal a lot of stuff. They're not scared to steal a lot of stuff."
"I think if you've come up with everything in your offense by yourself, it's probably not very good," Dillingham shared.
"The best people are willing to steal things. Willing to take things from other people, and then only take things that fit into what you do, and not just take something because it was cool to watch. You take something because it solves a need or answers a problem, or answers a question, or what you're trying to find."
He goes on to share that he probably gives out too much information when coaches ask about scheme, and also spoke on perhaps seeking out too much information - including story of being at Memphis and visiting Missouri the year before to exchange ideas despite the fact that they were set to play for each other the next season, and another staffer came in the room shocked to find "the enemy" in their building.
Dillingham laughed when revisiting that story, adding that he ended up throwing up his hands and leaving voluntarily despite there being no ill intent to the visit.
Hear more from Kenny in the clip.
Kenny Dillingham on building an offensive scheme in today's college football landscape and the unspoken rules of doing so amongst college coaches:
โ Gabriella Chernoff (@GabbyJChernoff) November 3, 2025
"The best guys steal a lot of stuff... if you've come up with everything in your offense by yourself, it's probably not very good." pic.twitter.com/7PvJkANGze
