There's a tweet that went viral on Twitter this week (I'm still calling it Twitter). Perhaps you've seen it.
This morning Colorado State HC Jay Norvell got up, made himself a cup of coffee, and started his day just like any other.
— Jack John (@Jack_John_Mark) September 11, 2023
What he doesn’t realize is he messed up big time. The way he got up and poured his coffee has disrespected the Prime family.
This is now personal.
The tweet obviously pokes fun at Deion's ability to find beef at a vegetarian supermarket, but this week the beef found him.
During his weekly radio show, Colorado State head coach Jay Norvell chose to pick a fight with Deion, his opponent Saturday night, over his etiquette in interviews, among all things.
"I said it on ESPN today, and I don't care if they hear it in Boulder, I told them I took my hat off, I took my glasses off, I said when I talk to grown-ups, I take my hat and my glasses off."
MORE SHOTS AT COACH PRIME: Colorado State Head Coach Jay Norvell Takes SHOTS at Deion Sanders and Colorado “When I talk to grownups, I take my hat and glasses off, that’s what my mother taught me” #CUBuffs pic.twitter.com/IWFWkVKqsS
— Ice Cold Sports (@icecoldsprts) September 14, 2023
I would say that this particular slight is too trivial to even make it to the proverbial bulletin board in Boulder, but who are we kidding? See the above tweet.
The clip is an example of Coach Prime's Trump-ian ability to constantly draw attention, to draw a reaction out of everybody, and to command a presence in a room he's not even physically in.
Colorado State will bring their mother-taught manners with them to Boulder on Saturday night as 23-point underdogs. Both ESPN and Fox's pre-game shows will be there, though the game won't kick off until 10 p.m. ET and 8 p.m. local time.
And when the game ends around 11 p.m. local time, one can bet Deion still has his shades on when he meets Norvell at midfield.