The goal of this video from Ole Miss was to bring attention to the plans to build a new basketball arena, but the byproduct is so much more powerful.
Everyone from Hugh Freeze to athletic director Ross Bjork weigh in on what makes Ole Miss a special place to be, and the result is a recruiting pitch worthy of the attention of every top recruit in the country.
In the interest of full disclosure, I have never stepped foot on campus in Oxford (although The Grove on game day is high on my bucket list), but I get the feeling that just walking around campus, you get the feeling that Ole Miss is a very special place. I imagine that it's that same feeling I, and many other people, get every time that I step foot on Notre Dame's campus.
There is a reason that Ole Miss won our 2013 Video of the Year contest. These guys know what fans and recruits want to see, and this is a perfect example.