For the second year in a row, the Kentucky football program debuted a commercial during the Super Bowl broadcast. No, Big Blue did not fork over the $4 million asking price for a nation-wide commercial, Kentucky's ad aired only in the Lexington area.
Aptly narrated by Mark Stoops, Kentucky got to sell itself for 60 lucrative seconds to a captive audience on the biggest television night of the year. Smart move. (Also, notice how Kentucky made sure to work in every last one of its uniform combinations. Recruits did.)