Every program has motto. Some change year to year, some are good enough to stick for a few years, and some are iconic.
Your motto can define your program; but as we've all seen over the past few years, words are great; but the world has gone to video. People learn more by seeing and experiencing than just by reading the printed word.
Ever since Blake Anderson arrived at Arkansas State he has been using the motto #BuildingAMonster through Family, Faith and Fun.
In 100 seconds, A-State gives the viewer everything they need to know about their program and they do it in a visually stunning manner.
Great video production work by the staff at A-State on this one. Every program needs this video about themselves....
https://vimeo.com/177801345