Alamo Drafthouse is the best movie theater chain in the country. They are also insanely vigilant about kicking people out for texting during movies. (More power to them on that front.)
To alert people to just how damn serious they are about keeping people off their phones, Drafthouse dipped into the war chest to pay Kyle Chandler to reprise his role as Coach Taylor - for a minute, at least.
(HT Mashable)