The Dramatic Chipmunk clip on YouTube has been a nearly decade long sensation. Since being uploaded 8 years ago, the top played clip has grossed over 44 million views.
To help put that in perspective, that's twice as many views as the "apparently kid" sensation Noah Ritter from last year.
Last night, the clip made its way onto the bright stage of college football when TCU lined up for a field goal against Minnesota. That's the moment when the masterminds running the video board at TCF Bank Stadium in Minneapolis decided to roll the Dramatic Chipmunk clip, and they continued to do it as the Horned Frogs lined up for two additional field goals.
In the interest of full disclosure, Minnesota is appropriately touting the chipmunk in the video as a gopher, and I have to say that I'd probably do the same if I had come up with the idea.
TCU did end up missing one of those attempts to go 2 for 3 on the day, and the tactic had make Gophers special teams coordinator Jay Sawvel smile when he saw it.
In the end TCU left Minneapolis with a 23-17 victory.
Props to the good people at Minnesota who that thought of this one to spice things up inside the stadium. I really hope this catches on and programs put their own spin on it. Well played.