The University of Georgia has an active collective and has dedicated staff resources within its football department to helping fund the Bulldogs's de facto college football player salary pool.
Multiple sources have told FootballScoop that the Bulldogs have an NIL salary for their roster in this 2024 season of approximately $12 million.
Georgia Tech, too, has waded more deeply into the NIL waters under Brent Key.
Georgia also has gymnasts earning NIL monies, and several other institutions around the state have active NIL programs.
Now, Georgia Gov. Brian Kemp is taking a major step to ensure that institutions within his state are fully protected to provide NIL opportunities and money.
In an executive order signed Tuesday, Kemp wrote, in part:
WHEREAS:
Student-athletes in the State of Georgia should compete on a level playing field and not forgo compensation available to student-athletes in other states while the Settlement is pending.
Now, THEREFORE, BY THE POWER VESTED IN ME AS GOVERNOR OF THE STATE OF GEORGIA, IT IS HEREBY
ORDERED: That neither the NCAA, an athletic conference, nor any other organizationwith authority over intercollegiate athletics shall take any adverse action against a postsecondary educational institution in the State of Georgia for such institution facilitating compensation, offering compensation, or compensating an intercollegiate student-athlete for the use of such student-athlete's NIL; provided, however, that no postsecondary educational institution shall use funds allocated by the State of Georgia for such compensation.
The term of Kemp's executive order is open-ended and shall remain so until the NCAA and/or schools and conferences formally finalize a revenue-sharing plan that's set to give student-athletes up to $22 million for disbursement to individuals when the House vs. NCAA settlement is approved.
That measure was knocked back a bit earlier this month when a judge sent the proposal back and told both sides to clarify some language and present a better framework for the proposed deal.
The full executive order is pictured below:
