Back last summer, Boston College and Steve Addazio made some waves by having the coaching staff use the hashtag #BeADude on Twitter. It started off as silly, and quickly became their catchphrase during recruiting season when they locked up a commitment.
With Addazio and his staff now entering their second season at BC, they've been able to expand on that message a bit, and they've recently added a sit down with Matt Ryan to talk about his experiences as a Boston College player, and how it has prepared him for the NFL and life since leaving Boston.
Ryan is considered by many to be the face of the Falcon's franchise, and has thrown for over 24,000 yards and 153 touchdowns in his six years in the NFL. He's one of the best players at his position, without a doubt. When you've got a guy like that from your program, sitting him down and getting his thoughts on his time in your program is a necessity.
This is an excellent idea for a few reasons. Number one, they're getting one of their most prominent NFL players in front of a camera to sell the program to recruits and families, and secondly, it's an opportunity to expand on the #BeADude campaign and get the mantra circulating again as recruiting picks up heading into the fall.