Baylor has had a lot to sell on the recruiting trail the past few months. The program is home to the defending Big 12 conference champs, one of the best offenses in the country at any level, and they'll be opening up in one of the most stunning stadiums in the country to kick off the 2014 season.
That led to a lot of excitement on signing day yesterday, and this clip provides an excellent look at how everything got pieced together behind the scenes on the big day, including how the athletic department's social media sector kept fans connected.