Coach Prime's new book - "Elevate and Dominate" officially hit shelves yesterday, where he aims to share wisdom about championing the challenges life throws at us all.
The man is already a Hall of Famer, two-sport star, fashion icon, arguably the NFL's first shut-down corner, author, and his debut season in Boulder sparked a major increase of applications for Colorado.
In a new video out today, Deion Sanders teases a new single for us to add to his list of endeavors.
The new track would actually mean a return to the recording studio, as back in December of 1994 Prime released a debut album dubbed "Prime Time." On it were tracks like "Must be the Money," "Prime Time Keep on Ticking," "House of Prime," and "Time for Prime" among the 14 titles.
In the clip, while signing copies of his new book and footballs, Prime rattles off some verses before being asked by his manager, "Getting back in the booth?"
Deion's response?
"Yep. I'm back. That's the first verse. Back even though I never left."
His son manning the camera can be heard in the background saying "single dropping soon."
That prompts Deion to go grab his phone and share some more of the lyrics he has in store acapella. See that unfold in the clip.
Here's to hoping this kicks off a trend and the next single we get comes from Lane Kiffin titled "Come to the 'Sip," (or some variation of that).