How do you get Bill Belichick - perhaps the greatest football coach the game has ever seen who is known for speaking as few words as possible during press conferences - to appear in a commercial for you?
You pitch him on an idea that involves ver few words.
In true Belichick form, he speaks just six words total, and also flashes some scissors in this new spot from Subway.
Take a look.
https://youtu.be/qQeH_ZbXHic