It started with a highlight video for Florida State ball boy "Red Lightning," followed soon after by a similar video from Ole Miss and their "ball man." Now more and more programs are choosing to creatively highlight positions that otherwise go unnoticed by those outside of the program's inner circle.
Clemson is the latest program to hop on board, but instead of featuring their ball boy, the video from the Tigers focuses on their director of equipment for football, Abe Reed.
Here's how Reed is getting ready for the season, according to the Clemson football account.