Sometimes, as a coach, you've got to find a creative way to package a popular message in a new way to drive home its importance with your players.
That's exactly what it sounds like Robert Saleh and the Jets are doing.
Before their practice yesterday as they get ready to take on the Philadelphia Eagles, Saleh was asked about his thoughts on the "tush push" (personally, I prefer the nickname "The Brotherly Shove"), quarterback sneak method the Eagles have been so efficient with.
Saleh grinned and shared that he's got a lot of respect for it, as other teams have tried to duplicate it, and the Eagles have been able to diversify a package built off the same look with stretch plays, pop passes, and a host of other things.
"We'll do our best, but if the quarterback carries the ball, we've got to give him 11 kisses, and figure out a way to do that," he shared with a shrug.
That certainly has a different ring to it than "we need to get 11 hats to the ball," or the defense needs to "swarm."
Hard to imagine seeing coaches on the sidelines yelling Saleh's specific coaching point, but you can bet the players have gotten a kick out the new messaging.