Earlier today we posted Texas A&M's video pushing Johnny Manziel's Heisman Trophy candidacy. Texas A&M's task was pretty clear cut - everyone knows Johnny Football's story so all A&M needed to do was let his highlights do the talking. Creating a highlight video for a player that's scored 33 touchdowns is a pretty straight-forward process.
And therein lies the challenge for Notre Dame's promotion of Manti Te'o. After all, it's been 20 years since a linebacker finished in the top 5 of Heisman voting. Knowing that, Notre Dame puts Te'o's argument front and center, opening with his statistics and importance to the Fighting Irish's 10-0 start.
Will it work? We'll find out in early December.