- Published: Sunday, 01 January 2012 14:08
- by Administrator
2011 is in the books and we're looking forward to a great 2012. We wanted to thank each and every one of you for your viewership and wish each of you a prosperous 2012.
2011 was a great year for the site; but we were very saddened to have one of our staffers leave the site in August.
As most of you know, we hired a few new staffers over the past few months and viewership (and Scoop) is at an all time high. When we advertised that we were hiring, we had nearly 1,000 people apply for the job within a week. Very cool (but seriously overwhelming).
Time for some stats about the year...
For the first part of 2011 (January - August) we grew viewership by 32% over 2010. Once the season began, our viewership grew to the next level. From September through the end of the year, we grew viewership 56% over the same months in 2010.
December was far and away our best month ever (since 1999) with over 350,000 unique people visiting the site and they came nearly 2,000,000 times. If you do the math (2 million visits, 31 days, 24 hours per, 60 minutes, 60 seconds...) that works out to just about 1 new visit to the site every second during the month. That is pretty cool.
The 350,000 unique visitors in December was well over 100,000 more than last December and we averaged about 20,000 more visits per day than last December. Huge numbers for us.
According to Google Analytics which monitors the site traffic, coaches from 1,092 colleges and universities, all 32 NFL teams and thousands of high schools visited the site during December.
Over 175,000 of our viewers in December visited the site over 25 times. Nearly 90,000 of our viewers visited over 100 times during the month. We refuse to disclose the number (or location) of the coaches that visited the site over 1,000 times during the month (but we certainly appreciate it).
Google Analytics has a stat they call "Visitor Recency" which measures the time between visits per person. Over 75% of our visits came within 24 hours of that viewer's last visit (that is awesome).
Approximately 33% of our visits in December were "mobile" (an all-time record). Of those mobile visits, 67% of them were on iPhones / iPads with most of the rest on android devices. Blackberry is nearly non-existent in our stats.
For those visiting the site on computers, the percentage of our visitors using Internet Explorer is down to 38% (easily the lowest ever...two years ago that number was 70% and 3 years ago it was 78%).
Over the next few months we'll be introducing more and more original content. We appreciate the great companies that sponsor and advertise with us and it means a lot to us when those companies report back to us that our audience has responded incredibly well to them. Thank you! Shameless plug (this is how we feed our kids)...to advertise with FootballScoop, please contact Scott Roussel ( or 225.445.8223).
2012 will be the best year yet for FootballScoop. We thank you for your viewership and hope more and more of you will also join us on Twitter where we share more opinions and retweet others' that we think you will enjoy. On twitter we are @FootballScoop.
One last thing, Since 1999, all sources remain confidential! Send us The Scoop.
Happy New Year!