Here's why your athletics departments needs to have a clear social media strategy

Auburn assistant athletics director for digital media Jason Matheson tweeted this chart out on Wednesday morning:


First of all, the fact that Auburn even has an assistant AD for digital media shows you how far along the Tigers are in understanding the social media game.

I have no idea how Auburn counted its social media followers, but I'm guessing they added together all of their official social media followings, therefore counting many people multiple times. If you're following the official Auburn football Instagram account, you probably also follow them on Twitter and Facebook, and there's a good chance you're following Auburn football recruiting or Auburn basketball.

Even still, holy cow would you look at the advantage Auburn has in spreading its message. The numbers here almost don't even matter. A newspaper has a one-shot chance to spread its message to you. Social media offers unlimited chances, and it allows you to tailor its message to the platform. And that's on top of the fact that more people per month visit AuburnTigers.com than open the sports section of their local paper. 

A unified front will allow Auburn to spread its message in a way that makes newspapers matter even less than they already do. That's a tremendous amount of power. 

"How do your players and staff like using Teamworks?"

You might recall that a few weeks ago we pointed out that Teamworks, the dominant team management software, was now offering Teamworks Express, a somewhat scaled down version structured to provide D-II, D-III, NAIA & JC programs with many of the features available in the full product offering; but with a pricing structure designed to fit small budgets. 

Well, this morning I noticed an interview that Tom Watts, head coach at Ohio Wesleyan, did regarding how his team and staff have adopted Teamworks Express. Good information and a good read...

Why did you decide to implement Teamworks with your program?


A good friend of mine is the offensive line coach at NC State. He introduced me to the product and walked me through how they use it. It intrigued me and so I called up the staff at Teamworks and set up a trial. Honestly, it’s probably one of the best things we’ve done in this past season just as far as being able to organize ourselves and our team. It’s been awesome from the start to the finish right now.


What were some of the problems or challenges you faced before Teamworks?


Being a Division 3 program, you don’t have all of the support staff like a Division 1 program would have. For us, we tried to be as organized as we possibly could as far as saving things on a share drive or trying to collectively keep things organized together so everybody could stay on the same page. That was really the challenge. Everything we had was either on Powerpoint or Word, or we had software we used to text the players, so you were always using different products to do different things.


Teamworks tied everything together for us in one place. We were always looking for a way to be more efficient, and to try and rethink the way we did things to be more effective. We tried a lot of different things that didn’t work, but by using Teamworks we’ve streamlined the process in an effective way that we continue to use.


What would you say are the top 5 benefits of using Teamworks?


I don’t know if there’s really an aspect that hasn’t been a huge benefit to us. The Messaging is the most beneficial for our players. Incorporating that with the Calendar so our players can see their appointments. That’s the biggest thing for us is that players can see when a team meeting is, when practice is, if our head coach needs to move practice to another time.That’s been the best aspect for us as a team.

For the staff, the Travel tab has been unbelievable as far as for saving us time. We actually used it today as a full staff for the first time and everybody was just amazed at how easy this is going to be for us as far as being more efficient. Every week when we traveled, our big travel meeting was always an hour and a half to two hour meeting and now it might be ten to twenty minutes.

Class Schedules is a great feature for us. At a Division 3 school, we’re all wearing different hats, we don’t have a whole department that does class scheduling with our players. At 9 o’ clock on a Tuesday we can see who’s supposed to be where, we can go over there and check really quickly and it makes it so much more efficient for us. The fifth aspect would be the Metrics. Our strength and conditioning coach was blown away at how he can track everybody from freshmen to seniors.


Do you have any specifics examples of how Teamworks has been particularly useful?


We just had one the other day. We’re getting ready for camp and our check-in day is next week. We put all of the players’ agendas for moving into the dorms, submitting NCAA forms, being fitted for equipment, and everything else on the Teamworks Calendar. Within about five minutes of doing that, I probably got ten phone calls of players telling me how awesome it is to have their schedules on their phones so they can be ready for check-in day. That’s always stressful for everybody, especially for the parents. Now everyone knows what they’re supposed to do. It hasn’t just been great for the players and coaches, but also for the administration and parents.


What has the reaction to Teamworks been like from the coaching staff?


We have a couple guys here who aren’t tech savvy that were blown away by Teamworks. They think it’s the best investment we’ve made up to this point. There hasn’t been one negative comment about it at all. It’s been amazing. It’s been a lifesaver for us. In a Division 1 program, they might have a DFO as a full-time staff member with a couple assistants who can organize everybody. Teamworks acts in effect as that person. For me, as the head coach, it’s definitely brought down the stress level.


How have the players reacted to Teamworks?


When they see the product and what it does, they know they don’t have to call us every hour to see where they need to be or what they need to be doing. It’s right there in front of them on their phone. It puts them at ease to know where to be and when to be there.


How would you rate the training process and the customer service?


It’s been five stars all the way. It’s been amazing since the get-go. We’ve gotten instant feedback if we’ve needed help or advice. It’s been unbelievable. The timely fashion of everything as far as being able to use it, customer service, being able to pass it on to the players and get up and running with it has been awesome. Hands down, it’s been one of the best experiences I’ve had in dealing with another company.


What would you say to a program that doesn’t have Teamworks?


Coaches get into their own routine. They’re creatures of habit. I think the best thing would be to say to just try Teamworks and see all of the features. It’s so user-friendly that you don’t really need too much teaching. I think within ten minutes, people will realize what they just did in ten minutes would normally take them an hour as far as saving information to a document, updating information in a document, e-mailing it out to all of the players, and then collecting feedback from that e-mail, I think just naturally by playing with the software, it will show its worth.


Is Teamworks something that only certain programs could benefit from?


I think Teamworks can be used by anybody. I could even see a high school program using Teamworks. I think it’s adaptable to anybody at any level.


Would you recommend Teamworks to a peer?


Wholeheartedly. No doubt about it, I would have no reservations as far as recommending Teamworks to another program. Every coach is looking for that edge. Every coach is looking for that way to be more efficient. Teamworks is exactly that.


Finally, how does Teamworks help you win?


It saves us so much time. It allows us to be organized. We want to have organized and efficient practices and we want the same thing off the field. There’s a correlation between the two and the players see that too.

To find out more about Teamworks or Teamworks Express (or to begin your free trial), you can contact Teamworks here

Disclosure: Teamworks is a sponsor of FootballScoop.

Photo: Boise State has a sick new orange helmet

Take a look at Boise State's brand new orange helmets that they're wearing for the Ole Miss season opener.

Orange helmet, chrome facemask and the oversized logo...just sick.

Check out Kansas' new crimson chrome unis

Kansas isn't a program known for creative uniforms, but their new addition of these red chrome unis certainly put them in that conversation now.

I'm a big fan of the giant logos on the helmet, and the chrome facemask is pretty sweet, but what really impressed me was the attention to detail with the "KU" embedded subtly inside of the numbers on the uniform. Overall, they're just enough flashy to get guys excited, but certainly not over the top, which is an approach I'm a fan of.




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