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"If watching the game isn't worth $10, do they really want to watch it?"

It was announced earlier Tuesday that Texas' game with Iowa State on Oct. 18 would be televised on Longhorn Network.

The announcement had a decidedly Texas tinge to it, partly because the announcement had all the hype of ESPN behind it, and partly because LHN has been cast as everything wrong with college sports today by some people.

But it was not the only aspect of this (admittedly tiny) piece of news. For LHN to be able to acquire a Big 12 game, Texas must find a partner willing to cede the game over to LHN. Iowa State did just that, because the Cyclones are pushing their own media venture - Cyclones.TV. It's exactly what the name suggests - an Iowa State multimedia venture available on television and over the Internet. 

Just like Iowa State's visit to Austin in 2012, the Cyclones-Longhorns tilt will show on LHN nationwide and on Mediacom, a cable provider in the state of Iowa. For fans that don't subscribe to Mediacom, they can pay $9.95 a month to stream Cyclones.TV online. (The Toledo game played the week prior will also be shown exclusively on Cyclones.TV.)

“We want to be able to give those people that bought into cyclones.tv more bang for their buck,” Iowa State athletics director Jamie Pollard told the Ames Tribune. “We thought this was a really good way to do that.”

So, Iowa State has just as much incentive to move this game from the Big 12's mainstream media partners (ESPN and Fox) here. 

Many schools have subscription-based streaming services like this. Not many use them for football games, though. Not ones that have better alternatives, anyway.

“We didn’t view this as a right of refusal,” Pollard said. “We viewed it as something we wanted to do.” 

As for fans that aren't okay with forking over $10 for something that could have come to them for free, or live outside the state and are precluded (via Big 12 rules) from streaming Cyclones.TV? Hey, Longhorn Network is now on DISH Network.

“That is part of growing the brand,” Pollard said. “I want them to do that. If watching the game isn’t worth $10 do they really want to watch it?” 

That whooshing sound you hear is every Iowa State message board ignitng. 

Video: #ArizonaFast is the new normal

This off season has been all about speed. New Bowling Green head coach head coach Dino Babers has coined the hashtag #FalconFast, Gus Malzahn has #AuburnFast, and now Rich Rod and Arizona have Arizona fast.

From the looks of how they're doing things on campus down in Tucson, Arizona's breakneck speed has become "the new normal"...for everyone involved in the football program.

As the folks over at Fox Sports point out, these type of recruiting centered YouTube clips (including the Arizona Speed hit) have made the quite the impression on prospects.

“I’ve had so many guys just from seeing our videos say, ‘I already feel like I know you’ (once they get to campus for a tour).” Matt Dudek, Arizona's director of on-campus recruiting and player personnel told Fox Sports. “That’s the biggest compliment we can get as a coaching staff. It just encourages us to keep doing more fun stuff.”

Read, and see more from Fox Sports on the thought process behind Arizona's creativity here...but first you'll want to enjoy their most recent masterpiece.

Welcome to TDECU Stadium. What is TDECU Stadium?

Maybe this says more about us than the University of Houston, but the first thought Doug and I both had upon seeing the name of the Cougars' new stadium was, "Wait, what does East Carolina have to do with this?"

The Houston Chronicle reported Monday that the Cougars had struck a deal to name their new stadium TDECU Stadium. To a couple of goofs like us, that read as "Touchdown East Carolina University Stadium". In reality, TDECU stands for Texas Dow Employees Credit Union. According to the paper, "Texas Dow Employees Credit Union is the fourth-largest credit union in Texas and the largest in the Houston area with more than 186,000 members and excess of $2 billion in assets, according to the company's website."

After a December 2012 ground breaking, the stadium was constructed for $120 million. It will hold a capacity of 40,000, which includes 25 suites, 42 loge boxes, 766 club seats, four party patios and two open-air suite decks. All premium seat is sold out, according to the school. 

TDECU will pay $1.5 million per year over the next decade for naming rights to the stadium, which is above what Minnesota (TCF Bank Stadium) and California (Kabam Field) received for recent naming rights agreements.

The move represents a landmark moment for the program, which has been somewhat nomadic since its 1948 inception. The Cougars are set to embark on their second season in the American Athletic Conference, after playing 17 seasons in Conference USA, two decades in the Southwest Conference, a decade and a half as a I-A Indepedent, nine years in the Missouri Valley, two years in the Gulf Coast Conference and three seasons in the Lone Star Conference. The American figures to be Houston's home until it's not, which is all anyone can say in this current climate where conferences are only as strong as their latest TV contract.

As Houston has bounced from conference to conference, it has also traversed Space City looking for a suitable place to play its home games. The Cougars originally played in Public School Stadium, renamed Robertson Stadium when the university took control of the structure, but bounced between Rice Stadium and the Astrodome until Robertson's 1998 renovations. The Cougars alternated between the Houston Texans' Reliant Stadium and the Houston Dynamo's BBVA Compass Stadium during TDECU Stadium's construction. 

Houston joins a growing roster of Lone Star State programs that have constructed entirely new stadiums - SMU, North Texas, Baylor, Abilene Christian, Mary Hardin-Baylor - or essentially built new stadiums on top of their existing homes - Texas Tech, TCU, Texas A&M. 

The Cougars will open TDECU Stadium against UTSA on Friday, Aug. 29 at 9 p.m. ET on ESPNU. 

Photo: Under Armour to launch flavored mouthpieces

This is just too awesome to be real. 

Under Armour has launched a line of flavored mouth pieces that, don't you worry, are both kosher and gluten free. 

AAUAmouthpiece

I don't know about you, but I'm usually done with a piece of gum after 15 minutes. I can't imagine how awesomely horrendous an orange mint mouthpiece will taste in hour three of a game. 

(HT @UniWatch)

Video: Baylor's training highlights feature the culture Art Briles has created

Art Briles and his staff have helped turn Baylor from an afterthought in the Big 12, to a perennial contender for the conference title and home to one of the most fun offenses in the country.

A large part of the reason that they've been able to accomplish that is because of the culture that they have created in Waco. They've cultivated an environment where players have fun, play freely, and WANT to work hard. Nothing they've released seems to illustrate that quite like this video that captures their approach to off season training.

How many other programs out there have created an environment where players enter the weight room with the same kind of energy they bring on a Saturday afternoon in the fall and enjoy busting their tails like this? For Baylor that's what they call a typical Tuesday in the weight room.

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