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Three and out: Pocket aces gets you beat, the best office decoration in CFB, and why won't this thing die already?!?

 

Since Zach has taken doubly duty the past few days with Scott enjoying a vacation, I decided to pitch an extra item in today for your viewing pleasure.

Doug: These have to be the coolest coaching office decorations in all of college football. Three Heisman's is cool, but the stands they're sitting on is even cooler.

Doug: Just when you thought you had it in the bag with pocket aces...This is just insane. More money than I'll see in a lifetime lost on one hand.

Zach: I did not watch this show, but I enjoy reading about how much other people do not enjoy watching this show. From my understanding, "The Killing" pulled the rug out from its entire viewership at the end of its first season.... and just kept existing for no apparent reason whatsoever. Andy Greenwald of Grantland provided an interesting look at why this show continues to live, but it's really an insider's view at how the television industry works: "Why Can't 'The Killing' Be Killed?"

How Northern Illinois has won the week on social media

While Herb Hand spent the morning giving a lecture on how not to use social media, Northern Illinois has provided a master class in how to use a tool to an athletics department's advantage.

Combining Chicagoland's upcoming Lollapalooza with the absolute doldrums that is late July on the college athletics calendar, the Huskies have made something useful out of this dead time with #SchedulePalooza. Tuesday through Friday, Northern Illinois is announcing one home-and-home per day. On Tuesday it was San Diego State; NIU hosts the Aztecs on Sept. 17, 2016, and will visit San Diego on Sept. 30, 2017. 

On Wednesday, Northern Illinois revealed it would play... wait a minute. I'm not going to tell you just yet. That would ruin all the fun. I'll let you figure it out the same way Northern Illinois fans had to earlier Wednesday morning.

The Huskies sent their fans scrambling on a bizarro social scavenger hunt through social media. 

First it was Facebook...

 

then Twitter...

and then to Instagram...

Northern Illinois wrapped it all up with an announcement tailored for each platform.

 

Let's get first things first. This ploy works because Northern Illinois has worthwhile news to share. Athletics director Sean Frazier has put his work in here. Getting BYU to come to DeKalb is major news to Huskies fans, and getting a road trip to San Diego isn't bad, either. 

But mostly it works because, well, we'll let fan explain it in a tweet that was so perfect it had to have brought tears to the eyes of NIU's social media team.

What exactly does social media momentum do for you in the real world? Is it something you can hold on to and turn into real dollars? I have no idea. Common sense tells me likes and retweets will only turn into ticket purchases as long as head coach Rod Carey does his job and the team remains one of the best in the MAC. But people who know things about digital marketing make it clear that you'd much rather have people buzzing about you on social media as opposed to the alternative. 

One thing is abundantly clear, however. #SchedulePalooza beats the tar out of a press release.

(Oh, and one more: I'll be checking back tomorrow and Friday to see who else Northern Illinois is playing.)

Watch players channel their inner Gundy, Green, and Saban after epic weight room clash

 

Having an offense vs. defense weight room battle is quite common during the off season, it's a great way to have some fun and spice things up for the players who have been grinding for months.

Taking the footage and making it into a production like this is another story though.

Last week the two sides of the ball battled it out in the weight room with the defense winning the competitions in a clean sweep of 3 events to the offenses zero. This clip is the offense's chance at redemption...while the defense looks to build step two of their weight room dynasty.

The pre-event build up is solid, featuring the SID (Paul Smith) and director of university relations (Sam Strasner), but the really good stuff is at the end when the "head coaches" of each side of the ball take the podium and channel their inner Nick Saban, Dennis Green, and Mike Gundy.

Photos: Florida State's new facilities overhaul will put them in the stratosphere

They say you should strike while the iron's hot, and that thing is sizzling right now for Florida State. The 'Noles are back-to-back ACC champions, the reigning national champions, return a Heisman Trophy-winning quarterback, and are the odds-on favorites to do it all again in 2014.

On Wednesday, Florida State announced the Champions Campaign, a $250 million fundraising effort to upgrade the entire athletics department's facilities, scholarship endowments, and bottom line. 

"The Champions Campaign, a $250 million campaign for Athletics, will take FSU’s facilities, scholarships and the operating budget to a higher level in all sports," the announcement reads. "The enhancements will include those facilities where the Seminoles live, work, study and play. The facilities will help our current student-athletes achieve their goals, attract prospective student-athletes and improve the game day experience for Seminole fans."

Florida State has built a new website explaining the Doak Campbell Stadium-sized goal of the project: built the athletics department's endowment to $190 million, which would then fully fund Florida State's $9.5 million annual scholarship commitment, increase enrollment in FSU's booster club, sell seats in Doak Campbell's premium Champions Club seating, build Florida State's state-of-the-art Champions Hall dorm facility, and help pay for the recently-completed indoor practice facility. 

Florida State (quite literally) already has the infrastructure in place to build a championship-winning football program, but completing this latest fundraising drive would put the 'Noles in the want-for-absolutely-nothing stratosphere alongside Oregon and Alabama.

All it takes is a quarter of a billion dollars to get there. 

Back in May, while we were touring Hollman's factory (the good people behind the new look), several Florida State staff members were there finalizing the design you see below. At that time they were confident this would be one of the best locker rooms in the country, and after seeing the finished concepts it would be hard to disagree. This is outstanding work.

 

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The latest advancement in hype video technology: Drones

Let's hope there is more where this came from, both at LSU and throughout the country.

Also, it sounds like Batman is about to descend on Tiger Stadium.

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