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Watch Frank Beamer take the ice bucket challenge like a champ

Last month the Chillin for Charity challenge took social media by storm, calling out numerous coaches (the majority of which were basketball coaches), and athletic directors. The stunt not only brought an enormous amount of attention to the Kay Yow Cancer Fund, but it also served as a great platform to for one athletic director to directly challenge another to a home-and-home series.

By now you've probably seen your Facebook or Twitter feed littered with people responding the the Ice Bucket Challenge. While it's basically the same thing as Chillin for Charity, its aim is raising awareness for ALS.

That was enough to get Frank Beamer on board with the challenge, and he calls out another member of the coaching fraternity (and VT alum) in the NFL ranks.

I really hope that this the only time this season that we see that look of sheer terror that Beamer has on his face as that ice cold water comes down on him.

Food trucks: Coming to a campus near you

Here's a scene that will soon pop up more frequently on college campuses across America:

 

Texas Tech is the first Big 12 institution to provide a food truck on campus, and it looks like Oklahoma will soon be the second. But while Texas Tech provides its food trucks in an effort to meet the needs of its student body, Oklahoma's food truck will be to capitalize on a new rule that went into effect August 1 allowing athletics departments to feed their athletes unlimited meals and snacks around the clock. 

"We don't have facilities in all the places they would need to be, so the idea is to have a mobile fueling station and perhaps some additional trailers that have refrigeration capabilities that can operate as a prep kitchen of sorts," Oklahoma athletics director Joe Castiglione told ESPN.

Filling the empty stomachs of hungry athletes comes at a not insignificant cost. Castiglione estimates OU will spend $1 million this academic year, and that figure will likely rise as schools begin the never-ending game of upping the ante on one another, as we've all seen them do in recruiting, staff salaries and in building new facilities.

"I realize the idea was to give institutions the flexibility to do what they want within their means," Castiglione said. "But it's now so flexible that schools can provide full meals to athletes at any time and there will be some schools that will undoubtedly push that envelope. The next thing people will be doing is a comparative analysis for recruiting as to what schools offer more."

Oklahoma's food truck idea is a creative idea to cut costs, but it creates a potentially awkward scenario for those students not blessed with an athletic scholarship. 

Can you imagine being an unassuming freshman, one that does not keep up with NCAA jurisprudence, seeing your fellow classmates get free bagels and Gatorade rained down upon them.

"Um, yes. I'd like an Arctic Blast Gatorade, please."

"Sorry, Jimmy, we've seen you work out. You can't bench press a notecard. Run along now."

Bill Snyder: "We've lost sight of what college athletics is all about"

At 74 years old Kansas State head coach Bill Snyder is one of the rare living icons that still pace the sidelines. He's been coaching since 1962 and it's safe to say that he has forgot more football than most of us will ever know, which is why his comments yesterday after practice about the state of college football have demanded so much attention.

Following Wednesday's practice, Snyder talked at length about how television has taken over and tainted college sports, forcing education to take a backseat to money and completely distorting the values of today's youth.

"It's changed. I mean, college athletics, football in particular, has changed dramatically over the years. I think we've sold out. We're all about dollars and cents." USA Today noted in their piece on the presser.

"The concept of college football no longer has any bearing on the quality of the person, the quality of students. Universities are selling themselves out."

Since his first stint as the head coach at Kansas State starting back in 1989, college football has undergone countless changes, and the very fabric of the game has changed drastically in his eyes because today every major university in the country is part of one giant money-grab, with the facilities arm race being front and center.

"Everybody is building Taj Mahals, and I think it sends the message — and young people today I think are more susceptible to the downside of that message, and that it's not about education. We're saying it is, but it's really about the glitz and the glitter, and I think sometimes values get distorted that way."

"I hate to think a young guy would make a decision about where he's going to get an education based on what a building looks like." he explained.

If you listen to (or read up on) his entire press conference, that line right there rings the loudest, but what he said about his office and how he stuck up for the professors on campus wasn't far behind.

"Our professors — I have an office I could swim in. They're in a cubbyhole somewhere, yet they go out and teach and promote education every day, and I value that." Snyder noted.

"I'm not upset with the people that promote some of that stuff because they're trying to do their thing. That's what they do. But I think we've lost sight of what college athletics is all about."

It would be hard to argue that there's a coach out there somewhere that is still wearing a whistle who has seen the college football landscape change firsthand as much as Snyder has, so his comments yesterday shouldn't fall on deaf ears. 

Read USA Today's full take here.

Video: Rutgers transforms the post practice ice tubs into a night club

Kyle Flood and his staff at Rutgers certainly know how to end a two-a-day practice with as much energy as possible.

Instead of players heading back to their rooms to get a jump start on their sleep, a lot of guys stuck around to submerge themselves in the ice tubs and enjoy a surprise club atmosphere, dubbed "Club Ice". Even coach Flood got in on the action.

Miami kicked off the trend, and it has since spread to Tennessee and now Rutgers has adopted the idea.

While I certainly wouldn't classify this as a "Big Ten type move" for Rutgers, it is certainly a hot (and simple) new way to lift the spirit of the roster from top to bottom. I like the move; the ice bath rejuvenates the muscles and the music repairs the mind and spirit.

Video of the Day - Houston's pool workouts

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