Arizona AD Greg Byrne turns to Twitter to help with stadium branding

There may only be a select few FBS athletic directors that utilize Twitter, and social media in general, as well as Arizona athletic director Greg Byrne (@Greg_Byrne). Yesterday, Byrne provided a shining example of that.

Arizona is installing a new, high quality video board in the north end zone, and because Twitter is one of the most efficient, and effective ways to reach loyal fans, Byrne pitched a few ideas and solicited feedback from the fan base.

Judging from the responses and amount of favorites on each of the tweets, option #2 for the design on the back of the video board was the most popular. So in a matter of 24 hours, Byrne pitches a question and a throws out a few ideas and he quickly has a pretty solid cross section of the fan base to move forward with.

Whether you're a high school AD, or just an aspiring coach hoping to occupy an AD office one day, you can learn a lot on social media from Byrne.

Video: South Alabama goes through grueling SEALFit training program

Nothing builds a bond and camaraderie among teammates quite like working yourself to the point of exhaustion and having your brothers right there next to you encouraging you and struggling right along with you. It's one of the basic tenets behind team building and what makes football so great.

South Alabama, like many other programs across the country, put their players go through a Navy SEALFit training regimen recently. The workout looks absolutely grueling, and definitely pushed players beyond what they thought their body was capable of, but it also helps sort out the strong from the weak (mentally and physically) and who the true leaders are going to be heading into the 2014 season.

With non-conference games scheduled against Mississippi State, South Carolina, and Navy on the schedule on top of their Sun Belt opponets, this training could prove to be extremely valuable (and necessary).

'Selling all my Adidas ND apparel'

Notre Dame recently made the switch from Adidas to Under Armour. 

Like many in that situation, the Notre Dame assistants (all sports) had a closet full of Adidas branded gear that by contract they can no longer wear. Well, what does one do in that situation? 

Mike Elston is selling his, out of his garage!



All proceeds to the church, naturally. 

PJ Fleck strikes back... #Chillin4Charity

When Matt Dudek challenged him, I think we all knew that PJ Fleck is not the kind of man to back down from any sort of water based challenge. 

Well, he is down at Disney world with the family; but word does travel quickly these days...and what do you know, PJ answers with authority!

Oh, yeah, PJ calls out Dave Clawson, Pat Fitzgerald and Ron Turner. Viral, folks, viral.

Great idea by whoever was the brains (which I believe was Arizona women's basketball coach Niya Butts) behind creating this #Chillin4Charity idea...which is raising funds for the Kay Yow Foundation for breast cancer prevention research

Here's another creative way to stay in recruits' minds

Universities, their players, their coaches, and their people land recruits. To get to that point, though, you have to be in the conversation. The more creatively you can get into that conversation, the better.

Which brings us to the recruiting app Rutgers sent us this spring. We've written about it previously but, for those unaware, it's an augmented reality app that the Scarlet Knights' recruiting staff can update with interactive content whenever they choose.

Here is what it looks like in the iTunes store:

Rutgers can unlock features within the app - videos, interactive uniform featuers, etc. - through emails, mailers, or even t-shirts. The Scarlet Knights tweeted us today the latest update, which interacts with their camp t-shirt that allows campers to "explore interactive content." Just what that content is exactly, well, you'll have to get a t-shirt to find out. That's kind of the point. 

Battle Ready Rutgers

Again, no one is going to commit based on the fact that they can unlock an app feature through their t-shirt. But that was never the goal in the first place. Recruiting, in many ways, is about getting recruits to talk about you, and this seems to do just that.

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