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Bob Stoops' kicker tweeted a picture of the special teams playbook last night

With the beginning of fall camp right around the corner, the Oklahoma coaching staff pushed out their playbooks to players yesterday via iPads.

Sooner kicker Michael Hunnicutt shared a peek at his playbook via his Twitter account yesterday, and it's a doozy.

Here's what the coaching staff loaded up for him to study:

No word yet on if Stoops is considering disciplinary action for the leaking of a playbook via social media.

Watch Notre Dame's field transform in 60 seconds

Watch the Notre Dame playing surface go from hosting the graduation ceremony on natural grass, to bulldozers and dirt, and finally to the finished product of the new turf playing surface.

This is mesmerizing.

Three and out: Pocket aces gets you beat, the best office decoration in CFB, and why won't this thing die already?!?

 

Since Zach has taken doubly duty the past few days with Scott enjoying a vacation, I decided to pitch an extra item in today for your viewing pleasure.

Doug: These have to be the coolest coaching office decorations in all of college football. Three Heisman's is cool, but the stands they're sitting on is even cooler.

Doug: Just when you thought you had it in the bag with pocket aces...This is just insane. More money than I'll see in a lifetime lost on one hand.

Zach: I did not watch this show, but I enjoy reading about how much other people do not enjoy watching this show. From my understanding, "The Killing" pulled the rug out from its entire viewership at the end of its first season.... and just kept existing for no apparent reason whatsoever. Andy Greenwald of Grantland provided an interesting look at why this show continues to live, but it's really an insider's view at how the television industry works: "Why Can't 'The Killing' Be Killed?"

How Northern Illinois has won the week on social media

While Herb Hand spent the morning giving a lecture on how not to use social media, Northern Illinois has provided a master class in how to use a tool to an athletics department's advantage.

Combining Chicagoland's upcoming Lollapalooza with the absolute doldrums that is late July on the college athletics calendar, the Huskies have made something useful out of this dead time with #SchedulePalooza. Tuesday through Friday, Northern Illinois is announcing one home-and-home per day. On Tuesday it was San Diego State; NIU hosts the Aztecs on Sept. 17, 2016, and will visit San Diego on Sept. 30, 2017. 

On Wednesday, Northern Illinois revealed it would play... wait a minute. I'm not going to tell you just yet. That would ruin all the fun. I'll let you figure it out the same way Northern Illinois fans had to earlier Wednesday morning.

The Huskies sent their fans scrambling on a bizarro social scavenger hunt through social media. 

First it was Facebook...

 

then Twitter...

and then to Instagram...

Northern Illinois wrapped it all up with an announcement tailored for each platform.

 

Let's get first things first. This ploy works because Northern Illinois has worthwhile news to share. Athletics director Sean Frazier has put his work in here. Getting BYU to come to DeKalb is major news to Huskies fans, and getting a road trip to San Diego isn't bad, either. 

But mostly it works because, well, we'll let fan explain it in a tweet that was so perfect it had to have brought tears to the eyes of NIU's social media team.

What exactly does social media momentum do for you in the real world? Is it something you can hold on to and turn into real dollars? I have no idea. Common sense tells me likes and retweets will only turn into ticket purchases as long as head coach Rod Carey does his job and the team remains one of the best in the MAC. But people who know things about digital marketing make it clear that you'd much rather have people buzzing about you on social media as opposed to the alternative. 

One thing is abundantly clear, however. #SchedulePalooza beats the tar out of a press release.

(Oh, and one more: I'll be checking back tomorrow and Friday to see who else Northern Illinois is playing.)

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