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Develop a consistent message for recruiting success

Every college head coach has their own way of dealing with commitments from recruits. Some coaches allow recruits (who have already committed to them) to still go on their other official visits, while many other programs have a no visit policy in effect after a commitment is made.

A recent Rivals.com article explored the different approaches from three different programs around the country, specifically USC, Oregon, and Arizona.

Lane Kiffin is one of the coaches who still allow commits to visit other schools.

"I don't discourage it at all. I have a rare stance on it. I just think some of these kids never have an opportunity like that. To fly around the country and visit different places and meet new people whether it's other recruits or other coaches." Kiffin explained.

"I let our kids go visit all over the place, our commits. I know that's rare nowadays. I don't think it's my job, I don't think I'm in a position to be limiting kids' abilities to take free trips around the country and see different parts of the country and meet new people."

Chip Kelly on the other hand, views a commitment in a very different light. 

"We talk to our guys about what a commitment is. We're going to make a commitment to you it's the same thing as us not pulling a scholarship when you make a commitment to us" Kelly said. "There's got to be a two-way street. I think our players understand what being committed means here."

Although their views are polar opposites, both coaches and their staffs manage to bring in some of the top talent in the country on a consistent basis. There's no doubt it helps to have a clear and consistent message from top to bottom.

For Rich Rodriguez, recognizing the difference between interest and commitment is something that him and his staff have recently zeroed in on.

"When a guy wants to commit to us we make sure that he understands what that means. If you have a guy who's committed to you but he's making a bunch of visits to other places you wonder if he's truly committed or just interested. That's the key for us."

"If a guy is taking it to have fun and he tells you that up front that's one thing but if they're taking the visit they must have some kind of interest in another school and that puts you in a tough situation because you may have dropped some other guys or moved off some other guys and then all of a sudden you lose this guy in the end."

At Arizona, the staff understands that if a recruit is going to continue to take his visits, don't be surprised if he de-commits. It all goes back to recognizing that difference between interest and commitment.

"If a guy is committed to you and he's visiting other places and all of a sudden he changes his commitment or something like that, I don't know why a coach would be surprised because he's visiting other schools so there aren't as many surprises as you'd think."

We understand that every level of college recruiting is very different. But each of those coaches (Lane Kiffin, Chip Kelly, and Rich Rodriguez) have helped sign a top ten recruiting class at some point in the coaching careers, and have all done it with very different approaches. The lesson is to find something specific to your level of football, and making it something that you all can buy into as a staff. At the end of the day you'll start to see the results of a consistent message.

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