This is how you build hype around a new uniform reveal
Earlier this month we chronicled the breathless promotion Oregon State put into its uniform reveal. As the Beavers showed us, in the college football landscape of 2013 your uniform is no longer just a uniform, it is how you present your program to the outside world.
With that in mind, we'll travel down the West Coast to Pac-12 North rival Cal. The Golden Bears have not announced new uniforms, at least not yet. That won't happen until April 10. On Tuesday, the Cal athletics department released an announcement about its upcoming announcement. That sentence will make sense in a moment.
The Golden Bears brought back former point guard and future Basketball Hall of Famer Jason Kidd to give the Cal fanbase a (blurry) sneak peak at what's to come next month.