Lycoming's recruiting video is really tailored to its audience

All recruiting videos tailor to their audience of recruits and their families to some extent, but Lycoming College (D-III - PA) found a unique way to appeal to their target audience.

After showing some facts and stats about the education and school that any parent would be impressed with, Lycoming shows some interesting statistics about their football program over the past 18 years, since that's the age of most of the recruits that will be watching the clip.

Unique strategy here that really gets their intended message across, followed by plenty of highlights.