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Lycoming's recruiting video is really tailored to its audience

All recruiting videos tailor to their audience of recruits and their families to some extent, but Lycoming College (D-III - PA) found a unique way to appeal to their target audience.

After showing some facts and stats about the education and school that any parent would be impressed with, Lycoming shows some interesting statistics about their football program over the past 18 years, since that's the age of most of the recruits that will be watching the clip.

Unique strategy here that really gets their intended message across, followed by plenty of highlights. 

Author: Doug Samuels
Doug Samuels has been with FootballScoop since 2011. Samuels joined the FootballScoop staff after serving as a college scout as well as an assistant coach at the college level, where he was fortunate enough to have coached every offensive position by age 24. Samuels is a lifelong Michigan State fan, no huddle enthusiast, and currently coaches high school football in West Michigan.