Watch the commercial Kentucky aired during the Super Bowl
- by Zach Barnett 1 year ago
It's no secret that the Super Bowl draws the most captive audience of any time in the American calendar. It's the one time a year when Americans do nothing but sit in front of the television for a solid four-hour block of time.
With that knowledge in mind, Kentucky decided to drop a commercial during the big game. If you're wondering why you didn't see it - the ad aired only in Lexington, Ky.
While Kentucky certainly didn't quite meet the reported $4 million price tag CBS required to air the ad nationally, the school did have 30 uninterrupted seconds to pitch half of Lexington on Mark Stoops' new Wildcats program.