Oregon has a new, very fan-friendly game day tradition
- by Doug Samuels 10 months ago
Nike shoe designer Tinker Hatfield (the man behind the creation of the original Air Jordans) left the USC game last year with an idea for the North Berm of Autzen Stadium.
Since the area was much less "fan friendly" than the rest of the areas surrounding the stadium, Hatfield helped to devise a plan to drive more fans to that side of the stadium by developing something that is "uniquely Oregon". What he came up with was a stunning landscape, and a place where a new Oregon tradition was born.
The new tradition includes the use of stakes to illustrate every single game that has ever taken place inside Autzen. If the Ducks win, they drive a yellow stake into the ground and the score and opponent is later added. If they lose, they paint the stake the primary color of the visiting team along with the score. What the new tradition provides is an illustrated history of the success that the Ducks have had at Autzen for fans to see and reflect on, which is a really fascinating idea.
See more on the development of the North Berm, and the new tradition below.