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Oregon Authentic

Everyone knows that Oregon and Nike have a fairly close relationship. In fact, we've heard one coach refer to the University as "Nike's test lab in Eugene". Unquestionably, Oregon strolls out more uniform combos than any other football team in the country (at any level). So, have you ever wondered what happens to all of those Oregon jerseys / pants / lids once they have moved on to the next set?

Well, the Oregon athletic staff had a creative idea to help turn that "used" (which they wisely have up-sold as "authentic") equipment into very real fresh dollars for the department.  

Yesterday Oregon launched a new website, OregonAuthentic.com. The website will auction off things such as game-worn jerseys, helmets, cleats, etc. from all sports.

Craig Pintens, Oregon’s Senior Associate AD for Marketing and PR, announced the launch of the site via twitter (see tweet above).

Pintens a few hours later went on to tweet, “Crazy to think every item in http://oregonauthentic.com started at $1...”

It certainly is crazy, considering the jersey set that was worn vs. LSU last season has a current bid of $932, less than a day after the website launched. At that same time, a game-worn LaMichael James jersey (pictured) is pushing $700.

This idea wouldn't work for every team. First, you have to have the "authentic" inventory; and most programs reuse those things for a few seasons. Oregon’s well-documented history with Nike allows them to have a large quantity of things to auction off. This serves them a dual purpose of raising money for the athletic department and cleaning out the crowded equipment room to make space for new gear.

We think this is a great idea for Oregon and we hope it generates some more novel ideas within other athletic departments across the country. We saw that Pintens shared some love with Row27 last night via twitter for their excellent work in designing and building the site. Row27 is a marketing / creative firm that is doing some very cool things for athletic programs across the country. 

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