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Video: Arizona invites you to #Bethe1

We've previously highlighted the work Arizona does to build its fan base, and we've also highlighted the work Arizona does in creating videos (see: FootballScoop Video of the Year finalists). Combine the two, and the result should be pretty good.

Arizona did combine the two and - what do you know? - it's pretty good.

The Wildcats have launched a program urging fans to #Bethe1 to help sell season tickets. Every program would like more fans-turned-season-ticket buyers, no matter how many they already possess. With that in mind, though, you wouldn't think a program like Arizona would need a full-fledged season-ticket drive. A college town. A program on the rise. What's not to like? But then I remembered the surprisingly notable swaths of empty seats during the Wildcats' season-defining blowout of Oregon and it all made sense.

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