Dabo Swinney has trademarked his own name, and your head coach probably should too
- by Zach Barnett 9 months ago
Dabo Swinney is a unique guy, starting with his name. You've probably never met someone in your life named Dabo other than Clemson's head coach, and neither have I. Dabo knows that, and so does his lawyer.
Swinney has moved to trademark his name, and he's not alone. In this USA Today piece (released in conjunction with the 2013 coaching salary database), Urban Meyer, Chris Petersen, Steve Sarkisian and Bill Snyder are cited as other coaches that have moved to protect their name and likeness in recent years.
"I would say that next to (Alabama coach) Nick Saban, Dabo's name and likeness probably means as much to" Clemson as any football coach's name and likeness means to his school, Swinney's agent, Mike Brown, told USA Today.
"I don't know if I could trademark the name Dan," Clemson athletics director Dan Radakovich said. "But people like Urban and Dabo — those are unique — and everybody has to take advantage of what opportunities are placed in front of them."
That means you could see Dabo shirts and Dabo hats hit the shelves soon, with Swinney keeping all the money, not Clemson.
"I think there's a value to Dabo's name and likeness, and it's to the point now where it can be broken out separately and compensated for separately," Brown says.
At places like Boise State and Washington, nothing bearing the name, voice, signature or likeness of "Sark" or "Coach Pete" sees the light of day without the respective approval of Sarkisian and Petersen.
As if we needed another reminder, after all we do live in a time where 50 FBS head coaches make $2 million or more, coaches aren't leaving any dollars left unearned.
Read the full story here.