Considering selling beer at games...you'll like this
- by Doug Samuels 2 years ago
A West Virginia student who crunched the numbers for the athletic department has some new evidence supporting the continued selling beer at games.
Engineering student Richard Woody told the West Virginia Board of Governors that overall concessions sales were up 84% from last fall and food sales alone were up 60%. Including beer sales, concessions this year for the Mountaineers topped $1.26 million.
Also, as we told you previously, the amount of arrests, calls, and charges filed were also down across the board on game days.
Armed with all that information, Woody also suggested that this fall they add hot dogs and hot pretzels (the two most bought items) to the same stands that sell the beer, so that parched fans wouldn't have to make two stops.
Further proof that if you sell it (beer), they will come (...and spend more money).