Michigan trash talks Michigan State.... in the sky

The 70,000 or so spectators at Michigan State's Spartan Stadium had a collective question mark rise above their heads Saturday as a plane left a "Go Blue" skywriting inscription in the blue East Lansing sky.

Confirmation has now been provided that this was indeed paid for by the University of Michigan's athletics department. Not a rogue booster or two, but the athletics department. According to a school spokesman, the $3,000-$5,000 invoice covered multiple skywritings throughout southeast Michigan, and that the message left within eyesight of Spartan Stadium was just a coincidence.

"We hired the skywriters to canvas southeast Michigan with slogans and numbers prior to our game last Saturday," Michigan spokesman Dave Ablauf told MLive.com. "There were no locations targeted."

(Video is Flash-based and will not work on certain mobile devices.)

I have a few questions.

First, is this a regular thing?

Why is the state's flagship school taking to such a...unique advertising campaign?

If not, why are you wasting it on a day you play Akron? 

If this wasn't a coincidence (and I have a hard time believing it was) why use it on a day when Sparty hosts Youngstown State? 

Would the weather make waiting until your own trip to East Lansing on November 2 too risky?

Anyway, here's what the green and white faithful saw in the sky on Saturday afternoon. 

(Photo credit MLive.com.)

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