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Allow your players to market your program

The most successful head coaches are always planning for the future of their program. 

Lane Kiffin was blessed to have Matt Barkley on campus when he arrived as head coach of USC. Kiffin nearly immediately began to utilize Barkley in their overall marketing program. Barkley represents the University and the football team very well on camera. Last year you might remember that USC allowed Barkley to "star" in a number of behind the scenes videos allowing fans and students to get to know the team better (oh, and to market the program to recruits). Although he might not know it (actually he seems to get it, so he might realize this), what Barkley is really doing is to help ensure the next Matt Barkley comes to SC. 

Tonight we noticed the video below in which Barkley drops a little knowledge about SC's offense and Kiffin's in-game adjustments. Another quality marketing piece for the program. 

Note to those of you blessed with a marketable starting junior or sophomore...allow that young man to become the face of your team for next year or two...and you will see results.

 

Jul30
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